100% Kiwi-owned fragrance house

Designer-inspired scents. Kiwi prices.

198 affordable fragrance dupes, body mists and beauty finds — dispatched fast from Mt Maunganui, loved by thousands of Kiwis.

58,000+ reviews
Ships from Mt Maunganui
100% Kiwi owned
SAVANNAH BLACK Cologne for Men (100ml) | Premium Alternative to Sauvage — inspired by Sauvage

“Smells exactly like the designer one — for a fraction of the price.”

— Nikki, Tauranga
Scent Finder

Find your signature in 30 seconds.

198 dupes is a lot to scroll. Tell us the vibe and we'll match you — no fragrance jargon required.

Who are we matching?
1 What's the mood?
2 Which scent family?
3 Where will you wear it?
Pick a vibe to see your matches
Shop by inspiration

Love a designer scent? We've got the dupe.

Find your favourite house and discover its affordable, inspired-by match. Inspired-by scents are not affiliated with, endorsed by, or connected to the trademark owners.

The 3 for $45 deal

Build your bundle.

Pick any three full-size dupes and we'll drop the price to $45 at checkout. Mix men's, women's, fresh, sweet — your call.

Pick any 3 fragrances to unlock the bundle price.
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Why shop with Brands

A little Kiwi story, a lot of scent.

100% Kiwi owned

Family-run since Hawke's Bay, 2013 — employing locals, shipping nationwide.

Fast NZ dispatch

In-stock orders leave Mt Maunganui by the next business day.

60-day returns

Didn't love the scent? Send it back within 60 days, no fuss.

Free over $75

Free shipping nationwide once your cart hits $75 — a bundle gets you there.

Affordable fragrance dupes in NZ

Luxury-inspired scent, without the luxury price tag.

Brands.co.nz is New Zealand's home of affordable fragrance dupes — designer-inspired eau de parfum and eau de toilette from just $17.99, plus body mists from $7.99. Every scent is matched to a high-end fragrance family, so you can find an inspired-by alternative to the perfumes and colognes you already love.

Shop by scent family, by mood, or by the designer house that inspired it — then mix any three into a 3 for $45 bundle. Dispatched fast from our Mt Maunganui warehouse, backed by 58,000+ verified reviews and 60-day returns.